CC016643_SammyWatkins_00888 copy 2.jpeg
Screen Shot 2015-09-23 at 4.44.41 PM.png
football_texture.jpg
Emo 3.gif
dotcom_med.jpg
Social Index image.jpg
Fly Delta Jets 5.jpg
CC016643_SammyWatkins_00888 copy 2.jpeg

Tell The Truth


SCROLL DOWN

Tell The Truth


Screen Shot 2015-09-23 at 4.44.41 PM.png

NFL Video Content


Bose NFL Playbook: Authentically connect players to the brand

SCROLL DOWN

NFL Video Content


Bose NFL Playbook: Authentically connect players to the brand

BOSE NFL: LONG FORM CONTENT

For the ’14 and ’15 seasons, we created engaging long-form content, finding bonds between players and brand. For 2014, we focused on the ability to bring game changing vision to the field (or the consumer electronic category) by finding unique training regiments or off-field activities that intensified game day focus. This season, we created films that brought out the never-say-die attitude of our influencers. The Chuck Pagano piece is especially powerful, chronicling his fight against cancer.

 

football_texture.jpg

NFL Social


Year 'Round Fan Engagement: 

Super Bowl, NFL Draft, pre-season and game day. 

 

SCROLL DOWN

NFL Social


Year 'Round Fan Engagement: 

Super Bowl, NFL Draft, pre-season and game day. 

 

BOSE NFL: SOCIAL

To get the most value from the brand’s NFL partnership, we created a year-long strategy that ran end to end, picking up at the NFL Honors, the league’s award program the night before the Super Bowl, gaining momentum in pre-season and going all out from week one. The campaign, Better Never Quits proved elite players' determination and drive. We brought it to life through social media content and short, tweetable video to use in context with players’ on-field triumphs.

 

Emo 3.gif

Music Content


Music Content Series

SCROLL DOWN

Music Content


Music Content Series

MUSIC CONTENT

In the world of content marketing, is there a better pairing than a company like Bose and musicians? As a passionate music fan, I loved every minute of concepting, shooting and looking for ways to bring the relationships to life through our digital channels.

 

dotcom_med.jpg

Websites


The secret to a great website? Simplicity and usability.

 

SCROLL DOWN

Websites


The secret to a great website? Simplicity and usability.

 

WEBSITES: TECHNOLOGY, SPIRITS, AUTOMOTIVE 


Social Index image.jpg

Community


Connecting to a brand's community

SCROLL DOWN

Community


Connecting to a brand's community

COMMUNITY MANAGEMENT

Your fans think of you more in terms of how you say something rather than what you say. So it's vital for every encounter to nail the right feel. Community management is something many brands aren't getting right because they lose the brand's voice or come off too transactional. It's a fine line and it's a lot of work to get it right. But when you do, a consistent stream of on-brand conversations is more powerful than just about anything.

My Role: Creative Direction, Strategy, Writing

 

Fly Delta Jets 5.jpg

Delta


You don’t get better by getting bigger. 

You get better by being better.

 

SCROLL DOWN

Delta


You don’t get better by getting bigger. 

You get better by being better.

 

DELTA AIR LINES DIGITAL CAMPAIGN: KEEP CLIMBING