I appreciate the opportunity every day to work with brand managers for companies large and small, crafting content that gives them a rich social presence. For each, I find the brand’s unique tone of voice and work to understand their community of users to create blogs and posts that are informative, engaging and real.
A few clients here – MassMutual, Sense Labs (a maker of an amazing home energy monitor that can tell you every watt of electricity goes) and GrabCAD (a 3D printing resource and community).
Mass Mutual Blog
To help this industry leader build a library of content, I propose blog topics and perform first-person research with financial and benefits experts. The work is journalistic in nature – no hard sell, just honest, relevant information presented in an objective manner.